Project Scorpio Concepts

XBox One X Launch in 2017

At Microsoft’s 2016 E3 press conference, they announced a new console set to release in 2017 named Project Scorpio. This would become the powerful Xbox One X  launched in November of 2017. Leading up to the launch, Swirl developed concepts to highlight the product’s capacity highlighting a sleek, clean look and feel of the product. 

Agency: Swirl, San Francisco

Client: Microsoft Store

Brand/Product: XBox One X Campaign

next project