Why go back to the doctor, when you can stay home?
Neulasta can help the body produce white blood cells after receiving cancer medications. Amgen created the On-Body injector, a delivery system allowing patients with cancer to administer Neulasta at home to avoid recurring doctor visits. Giant Creative was the overseer of this huge US launch. We created many sales materials, including a complex iDetail sales aid that was made available when FDA approval came through in early part of 2015.
Agency: Giant Creative, San Francisco
Client: Amgen
Brand/Product: Neulasta Onpro